ARAPID aims to tightly couple the testing and development phases involved in the game development process. The traditional procedures for conducting user testing process takes several weeks to complete one iteration loop(involving recruiting users, organizing playtesting, inferring the results, and updating the changes to the game design) and this induces a needless latency in the game development pipeline. To circumvent this issue and to improve the pace of user testing phase - ARAPID comprises player recruitment and game analytics visualizer in the development environment itself. Through this system, a game developer can recruit players, organize user tests, visualize results and perform design revisions all in one place. Additionally, ARAPID can complete one iterative loop in a matter of minutes.